Fecon restructured its dealership program recently to better align it with how customers want to purchase equipment and services through North America.
The new multi-tiered structure includes Associate Level dealers, which maintain a minimal level of Fecon attachments and ancillary parts, and Partner Level dealers, which stock a more extensive level of attachments and their associated service parts and provide some level of service. The third tier is the Signature Level dealership, which stocks Fecon attachments and tractors and corresponding service parts, has at least one on-site Fecon specialist who has passed extensive factory training, and provides comprehensive in-shop or in-field service capabilities.
“We realize that in many instances dealerships are the backbone of the industry and serve as an extension of our company in the field,” said Mike Kucharski, Fecon vice president of dealer development. “We have partnered with our Signature Level dealers so that customers will have a knowledgeable, Fecon-trained expert locally available. That, coupled with their extensive commitment to equipment and parts inventories, exclusive availability of Fecon tractors, rental fleets and service availability, assures customer success in all aspects.”
Signature Dealerships provide tractors on an exclusive basis within their territory as well as attachments and parts, and they have at least one Fecon certified specialist on staff. They maintain a minimum inventory of tractors, attachments, and parts, and offer service capabilities as well as rental units.
Partner dealerships provide tractors on a non-exclusive basis as well as attachments and parts. They maintain a minimum level of attachments and parts in stock and typically provide service as well as rental units.
Associate Level dealers are often new Fecon dealerships; they sell attachments and parts but have limited inventory levels. These are typically self-serve dealerships, which are largely opportunistic in nature. These hold no attachment or ancillary parts inventory and are primarily transactional.
“We’re trying to make it easier for customers to buy Fecon equipment whatever their usage level is,” said Kucharski.
The online Dealer Locator drives new customers to Signature and Partner dealer levels, which allows viewers to search for attachments, tractors, rentals, etc. within 10 to 250 miles from a desired zip code. It enables customers to quickly find the nearest Fecon equipment, parts and service facility, whether they are in the shop or at a remote jobsite. It can be viewed at https://www.fecon.com/dealers/.
Ohio-based Fecon manufactures the Bull Hog® forestry mulcher, track carriers and tractors and a full range of attachments and other equipment for vegetation management.
For more information, visit www.Fecon.com.
